Product design

Zita, the innovative travel mug, was developed specifically for brewing tea and deliberately sets itself apart from conventional coffee mug standards. Thanks to an ingenious filter mechanism, Zita allows green tea to be brewed several times, whereby the brewing process can be interrupted flexibly according to individual preferences. The drinking cup has not only been designed to optimize the drinking experience, but also gives Zita a subtle, tea-specific look that clearly distinguishes it from ordinary coffee cups. In a close partnership with our customer, BFGF reworked the cup based on an initial technical idea and finally applied for the patent together with the customer.

In production and for sale here at Finum