Sport Alliance Hamburg
Interior design
BFGF has supported Sport Alliance since its foundation and throughout its successful growth phase.
The new office in Hamburg has created a working environment that meets the changing requirements for collaboration, interaction and corporate culture.
The world of work is constantly changing. Today, the office is no longer solely a place to work, but increasingly a place for people to come together and interact personally. Für die Sport Alliance wurde dieser Gedanke in ein räumliches Konzept übersetzt, das Begegnung fördert und zugleich konzentriertes Arbeiten ermöglicht.
An office should be seen more as a guesthouse: open, welcoming and communal — focused work takes place in the private area.
Despite the growing number of staff, the new office prioritises consolidation rather than expansion. The central question was how to continue working with the existing infrastructure. Existing furniture and lighting were integrated, adapted and refurbished as fully as possible. Light fittings were converted to energy-saving LED technology, whilst furniture that was no longer needed was passed on to other locations via the BFGF network.
The result is an interior design that treats the existing stock as a resource: circular, pragmatic and developed specifically for Sport Alliance’s working culture.
Photography: Angela Franke
