{"id":3895,"date":"2022-03-04T11:31:50","date_gmt":"2022-03-04T10:31:50","guid":{"rendered":"https:\/\/bfgf.de\/?p=3895"},"modified":"2025-07-07T18:56:19","modified_gmt":"2025-07-07T16:56:19","slug":"gerrit-kuhn-im-cross-innovation-lab-mit-spiegelberg","status":"publish","type":"post","link":"http:\/\/bfgf.de\/en\/gerrit-kuhn-im-cross-innovation-lab-mit-spiegelberg\/","title":{"rendered":"Gerrit Kuhn in the Cross Innovation Lab with Spiegelberg"},"content":{"rendered":"<p>We were invited to participate in the Cross Innovation Lab with the Hamburg-based company <strong><a href=\"https:\/\/www.spiegelberg.de\" target=\"_blank\" rel=\"noopener\"><mark style=\"background-color:rgba(0, 0, 0, 0);color:#969919\" class=\"has-inline-color\">Spiegelberg<\/mark><\/a><\/strong> to redesign one of their standard products. The aim: a cost-effective medical product with brand language.<\/p>\n\n\n\n<p>Thanks to Team Spiegelberg and Hamburger Kreativgesellschaft for the fruitful collaboration<\/p>\n\n\n\n<p>Find out more in the case report on the <strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#969919\" class=\"has-inline-color\"><a href=\"https:\/\/kreativgesellschaft.org\/innovation-inkubatoren\/cross-innovation-hub\/cases\/spiegelberg-kosteneffizientes-medizinprodukt-mit-markensprache\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/mark><\/strong> der Kreativgesellschaft.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/bfgf.de\/wp-content\/uploads\/2024\/02\/463_Cross-Innovation-Lab_BFGF_2022-4.jpeg\" alt=\"\" class=\"wp-image-3904\" style=\"width:419px;height:auto\" srcset=\"https:\/\/bfgf.de\/wp-content\/uploads\/2024\/02\/463_Cross-Innovation-Lab_BFGF_2022-4.jpeg 640w, https:\/\/bfgf.de\/wp-content\/uploads\/2024\/02\/463_Cross-Innovation-Lab_BFGF_2022-4-300x200.jpeg 300w, https:\/\/bfgf.de\/wp-content\/uploads\/2024\/02\/463_Cross-Innovation-Lab_BFGF_2022-4-18x12.webp 18w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/bfgf.de\/wp-content\/uploads\/2024\/02\/463_Cross-Innovation-Lab_BFGF_2022-3-1024x683.jpg\" alt=\"\" class=\"wp-image-3903\" style=\"width:418px;height:auto\" srcset=\"https:\/\/bfgf.de\/wp-content\/uploads\/2024\/02\/463_Cross-Innovation-Lab_BFGF_2022-3-1024x683.jpg 1024w, https:\/\/bfgf.de\/wp-content\/uploads\/2024\/02\/463_Cross-Innovation-Lab_BFGF_2022-3-300x200.webp 300w, https:\/\/bfgf.de\/wp-content\/uploads\/2024\/02\/463_Cross-Innovation-Lab_BFGF_2022-3-768x512.jpg 768w, https:\/\/bfgf.de\/wp-content\/uploads\/2024\/02\/463_Cross-Innovation-Lab_BFGF_2022-3-1536x1024.jpg 1536w, https:\/\/bfgf.de\/wp-content\/uploads\/2024\/02\/463_Cross-Innovation-Lab_BFGF_2022-3-2048x1365.jpg 2048w, https:\/\/bfgf.de\/wp-content\/uploads\/2024\/02\/463_Cross-Innovation-Lab_BFGF_2022-3-18x12.webp 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"640\" height=\"458\" src=\"https:\/\/bfgf.de\/wp-content\/uploads\/2024\/02\/463_Cross-Innovation-Lab_BFGF_2022-2.jpeg\" alt=\"\" class=\"wp-image-3902\" style=\"width:417px;height:auto\" srcset=\"https:\/\/bfgf.de\/wp-content\/uploads\/2024\/02\/463_Cross-Innovation-Lab_BFGF_2022-2.jpeg 640w, https:\/\/bfgf.de\/wp-content\/uploads\/2024\/02\/463_Cross-Innovation-Lab_BFGF_2022-2-300x215.jpeg 300w, https:\/\/bfgf.de\/wp-content\/uploads\/2024\/02\/463_Cross-Innovation-Lab_BFGF_2022-2-18x12.webp 18w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u00a9Jan-Marius Komorek \/ Hamburg Kreativ Gesellschaft<\/p>","protected":false},"excerpt":{"rendered":"<p>Wir wurden eingeladen im Cross Innovation Lab mit dem Hamburger Unternehmen Spiegelberg eines ihrer Standardprodukte neu zu konzipieren. Ziel: Ein kosteneffizentes Medizinprodukt mit Markensprache. Danke an das Team Spiegelberg und der Hamburger Kreativgesellschaft f\u00fcr die fruchtbare Zusammenarbeit. Mehr dazu im Bericht zum Case auf der Website der Kreativgesellschaft. \u00a9Jan-Marius Komorek \/ Hamburg Kreativ Gesellschaft<\/p>","protected":false},"author":2,"featured_media":3901,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58,16],"tags":[],"class_list":["post-3895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lab","category-design"],"_links":{"self":[{"href":"http:\/\/bfgf.de\/en\/wp-json\/wp\/v2\/posts\/3895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/bfgf.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bfgf.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bfgf.de\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/bfgf.de\/en\/wp-json\/wp\/v2\/comments?post=3895"}],"version-history":[{"count":9,"href":"http:\/\/bfgf.de\/en\/wp-json\/wp\/v2\/posts\/3895\/revisions"}],"predecessor-version":[{"id":4642,"href":"http:\/\/bfgf.de\/en\/wp-json\/wp\/v2\/posts\/3895\/revisions\/4642"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/bfgf.de\/en\/wp-json\/wp\/v2\/media\/3901"}],"wp:attachment":[{"href":"http:\/\/bfgf.de\/en\/wp-json\/wp\/v2\/media?parent=3895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bfgf.de\/en\/wp-json\/wp\/v2\/categories?post=3895"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bfgf.de\/en\/wp-json\/wp\/v2\/tags?post=3895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}